L’Oreal Serie Expert Chroma Creme Purple Shampoo

When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible. For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber². Once inside, they reform & rebuild the molecular structure of the hair³. For all damaged hair textures, color-treated, lightened & natural hair.

Metal DX anti-deposit protector mask protects the fiber from particle deposits after any color, balayage or lightening service. Metal inside the fiber creates both a risk of breakage and it negatively impacts color results during color, balayage and lightening services. This rich cream mask brings cosmeticity and prevents new metal particles from coming back.

PROFESSIONAL FORMULA concentrated in caring ingredients that gently eliminate impurities whilst protecting colored hair.

A gentle daily cleanser for color-treated hair that helps prolong color radiance. Enriched with an anti-oxidant complex and UV filters, your salon color shines more vibrantly. Help a new hue continue to shine through after every wash when you use L'Oreal Professionnel Vitamino Resveratrol Shampoo. Enriched with an anti-oxidant resveratrol, this shampoo both cleanses and maintains shine on color-treated hair, so dyed strands look vibrant and shiny.