L’Oreal B6+Biotin Inforcer Shampoo

This professional mask for thick, damaged hair is infused with gold quinoa and protein. L'Oreal Professionnel Serie Expert Lipidium Gold Quinoa + Protein

With Chroma Crème shampoo, color correct & care, like a pro. Chroma Crème is a trio of neutralizing cream shampoos that provide instant color correction tailored to all hair colors, with intense care. Freshly colored hair contains a mix of primary color dyes. After a few washes, some of the dyes fades. Warm reflects such as yellow, orange or red reappear. As purple neutralize yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes.

Showcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. The neutralising system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones.

When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible. For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber². Once inside, they reform & rebuild the molecular structure of the hair³. For all damaged hair textures, color-treated, lightened & natural hair.